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SERVICES · PAID SOCIAL

Paid social that earns the scroll. And the sale.

Full-funnel campaigns on the feeds that matter — judged by a number, not by likes.

MetaTikTokLinkedInYouTube
No two feeds are the same

Every platform, bought to its strength.

A Reel, a Spark Ad and a LinkedIn lead form are three different jobs. We plan by funnel stage and platform behaviour — not by what's on sale — and let the auction personalise the rest.

Trusted paid social partner to brands across Greece & Cyprus

Casino Loutraki
Megalab
Moonwalk Events
Frudose
Medisei
CREATIVE TESTING, NOT GUESSWORK

Reach doesn't come from one great ad. It comes from a system of genuinely different ones.

ANGLE ×3×CONCEPT ×3×FORMAT ×3=27 different ads a quarter

Every ad tests a hypothesis — the why, the story and the cut — so each result sharpens the next brief. Diverse creative lets the auction find new people for the same money. Every cell is a brief, not a crop.

SEE OUR RESULTS
Inside the program

From motivator to live ad, in four steps.

Step 01

Motivator

The reason to care — mined from comments, reviews, search and competitor ads.

Step 02

Message

The theme that answers it, tied to one distinct product benefit.

Step 03

Hook

The first two seconds, written directly in the customer’s own natural vocabulary.

Step 04

Concept

The ad format that carries it: creator routine, expert POV, demo, or UGC mashup.

Live Pipeline Example

“I want proof it works” → Social proof → “Rated 4.8 by 2,400 customers” → UGC review mash-up, 9:16

Verified Playbook
0lower cost per action when ≥20% of the ad set is 9:16 video with sound — Meta split tests.
0more incremental conversions when image and video formats are mixed in the ad set.
Meta best practiceDiversify formats, visuals and messaging at the ad-set level — then let the auction personalise.
AI where it pays

AI does the reps.
We own the calls.

We don't sell AI. We use it wherever it moves the number — signal engineering, bidding, creative iteration at scale — and keep a human accountable at every decision that spends your money.

01

Signal engineering

Pixel + CAPI server-side, GA4 consent mode v2 — the machine is only as smart as what we feed it.

02

Bidding & budget

Value-based bidding, budget shifted to what's working — checked by a senior buyer, daily.

03

Creative iteration

Winners found fast, then iterated for volume — new angles, messages and cuts every month.

THE COMPLETE AD ACCOUNT SOLUTION

We handle all aspects of your paid social.

CUSTOMER SURVEYS & REVIEW RESEARCH
01
USER GENERATED ADS
02
CONTENT CREATION AND UGC
03
HIGH QUALITY PRODUCTIONS
04
STATIC ADS
05
HYPOTHESIS ON EVERY AD TEST
06
ONGOING IDEATION
07
AD PERFORMANCE INSIGHTS
08
WEEKLY REPORTS
09
MONTHLY MEETINGS
10

The feeds we run.

MetaInstagram & Facebook
TikTokSpark Ads & In-Feed
LinkedInB2B Sponsored Content
YouTubeShorts & Action
PinterestShopping & Pins
How we collaborate
01

Content days & jam sessions

Hands-on strategy and collaborative concepting sessions.

02

Copywriting

Angle-led hooks and high-conversion copy written for each buyer persona.

03

Creative strategy

Translating account insights directly into fresh creative briefs.

04

Content creation & UGC

Fast-paced production of high-converting visual assets and creator content.

05

Deep-dive customer research

Mining reviews, interviews, and competitor signals for unexploited angles.

06

Live creative dashboards

Real-time performance tracking transparent to your leadership team.

Proof over promises
SOLD OUT · 16 DAYS EARLY
Arena video loop, muted, 6–8s (poster image as fallback)
PAID SOCIAL · FULL FUNNELMOONWALK EVENTS

19,305 seats. One comedian. Sold out 16 days early.

Paid social, content and CRM ran as one system on Meta and TikTok — the size of Telekom Center Athens became the reason to book.

0blended ROAS, Meta & TikTok
0paid social impressions
0tickets in the first 2 hours

Learn more from the team.

Talk to our team →
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