The journey isn't a funnel anymore. It's an orbit.
65 touchpoints, loops back from every stage — we run media that follows the guest around the orbit and wins the booking direct.
HOW TRAVELLERS DECIDE NOWTravellers loop back. Most hotel media doesn't.
Inspiration never rests, research restarts, and even a confirmed booking keeps shopping. Four numbers explain why hotel media has to work differently now.
Source: Skift Research × McKinsey & Company, “Winning hearts in an age of infinite travel choices”, Sep 2026.
THE 6TOK TAKEOne plan that follows the guest around the orbit.
Each stage gets a job, a channel and a metric — and budgets move monthly toward the lowest cost per direct booking, not the most reach.
Inspiration
Meta & TikTok prospecting with UGC, reviews and creators.
Research
Google Search (brand + focused generic) and retargeting — travellers want 10 credible options, not 500.
Booking
Branded search defence, visible direct benefits, a clean booking path.
Post-booking
Pre-arrival email & WhatsApp, upsells, review requests — the stay becomes proof for the next guest.
BOOKING IS A PAUSE, NOT THE FINISH LINEThe booked guest keeps shopping. We keep showing up.
Reviews, guest UGC and creators go inside the ads, because trust decides which ideas move forward. Branded search holds the booking against the OTAs until arrival. And a quarterly audit of how AI tools describe the hotel keeps you in the answer — GEO is the new SEO.
PROOF OVER PROMISESDirect bookings, not OTA commissions. ~23× ROAS on Google Ads.
Brand defence, PMax and seasonality-led budgets that turned lookers into direct bookers, while keeping acquisition costs predictable through high and shoulder seasons.