Beauty is bought on proof, not promises.
Creator content, claims that stay compliant, and a creative system that keeps testing — for brands people wear on their skin.
THE CATEGORY WHERE CREATIVE DECIDESBeauty buyers scroll past polish. They stop for people like them.
In cosmetics the ad is the product demo — texture, routine, result. We pair creator content with disciplined testing, so the angles that sell a serum are found by data, not by taste.
HOW WE WORK THE CATEGORYCreators in front. A system behind.
Every beauty account runs on the same engine as our creative strategy work: motivators mapped, angles written, formats remixed — with the category's own rules on claims respected from the brief, not fixed in review.
Creator & UGC engine
Routines, textures and honest reactions from creators your buyer recognizes as herself — produced for paid first.
Claims that stay compliant
Before-and-afters, results language and sensitive-category policies handled in the brief — so ads run instead of getting rejected.
The 27-ad quarter
Angles × concepts × formats, refreshed monthly — because in beauty, creative fatigue arrives faster than anywhere else.
PROOF OVER PROMISESCaterina Chnari
Creator-led paid social programme — testing texture reels, routine angles and authentic UGC that drove record store acquisitions and high repeat rates.
Medisei
Creative today, media next: the motivator map, the angle grid and the first quarter of engineered ads delivering sustainable scale across European retail channels.