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SERVICES · PAID SEARCH & AI ADS

Only 5% are buying today. We run search for the rest, too.

Full-funnel search — Google, PMax, ChatGPT and AI Search — for the 5% buying now and the 95% who will.

Google SearchPerformance MaxShoppingDemand GenChatGPT AdsAI Search
HOME TURF

Senior buyers who know where the waste hides.

Tracking, attribution and CRO are built in — because a good campaign on a broken funnel is still a broken funnel. The person you brief is the person in the account, daily.

Trusted paid search partner to brands across Greece & Cyprus

Casino Loutraki
Megalab
Gemeli Villas
Carac Rent a Car
Medisei
SEARCH FAMILIES & INTENT SIGNALS

Every funnel stage searches differently.

We group queries into search families — by intent, not keyword — and pair them with contextual intent signals, so every stage gets its own message, offer and bid. That's search as full-funnel strategy, not last-click.

60%Unaware — don't know they have the problem

Contextual intent signals · Demand Gen · AI Search presence · educational angles

20%Problem aware — know something's wrong

Question & symptom search families · how-to content · problem-solution angles

17%Solution aware — comparing options

Category & comparison families · social proof angles · remarketing signals

3%Ready to buy right now
Highest Intent

Brand & high-intent families · Search & Shopping · offer angles

Strategic Distribution

10–15 messaging angles per persona — problem-solution, educational, social proof, cost-saving — because each angle recruits different buyers from the same stage.

The 95% who aren't buying yet aren't waste. They're the pipeline.
EVERY EURO ACCOUNTED FOR

Most accounts don't need more budget. They need fewer leaks.

SEARCH-TERM SCULPTING+BRAND VS NON-BRAND SPLIT+VALUE-BASED BIDDING=Budget on buyers, not browsers

We audit the search terms, split what protects the brand from what grows it, and feed the bidding real revenue data. Honest comparisons, real denominators — numbers that survive a CFO.

SEE OUR RESULTS
THE NEW SEARCH SURFACES

Win the answer, not just the ranking.

Search no longer ends on a results page. We make you visible where people — and their AI assistants — actually decide: AI Overviews, ChatGPT, Perplexity, and the Google surfaces that feed them.

01

AI Search visibility

The citations and content AI models rely on when they recommend brands in your category.

02

PMax with guardrails

Brand exclusions, channel splits and reporting that shows where the money really went.

03

Demand Gen & ChatGPT Ads

Demand created, not just captured — intent audiences beyond the keyword, on the surfaces where answers happen.

THE COMPLETE AD ACCOUNT SOLUTION

We handle all aspects of your paid search.

KEYWORD & QUERY RESEARCH
01
SEARCH FAMILIES & INTENT SIGNALS
02
CAMPAIGN STRUCTURE & MANAGEMENT
03
SHOPPING FEEDS & PRODUCT ADS
04
AD COPY TESTING
05
NEGATIVE-KEYWORD SCULPTING
06
BID & BUDGET STRATEGY
07
LANDING PAGE CRO & A/B TESTS
08
COMPETITOR & AUCTION INSIGHTS
09
ENHANCED CONVERSIONS & TRACKING
10
LIVE DASHBOARDS & MONTHLY MEETINGS
11

The surfaces we run.

Google SearchSearch Engine
Performance MaxMulti-Channel
ShoppingProduct Feeds
Demand GenVisual & Video
ChatGPT AdsAI Surface
Microsoft AdsBing Network
AI SearchAEO Citations
How we collaborate
01

Content days & jam sessions

Hands-on strategy and collaborative concepting sessions.

02

Copywriting

Angle-led hooks and high-conversion copy written for each buyer persona.

03

Creative strategy

Translating account insights directly into fresh creative briefs.

04

Content creation & UGC

Fast-paced production of high-converting visual assets and creator content.

05

Deep-dive customer research

Mining reviews, interviews, and competitor signals for unexploited angles.

06

Live creative dashboards

Real-time performance tracking transparent to your leadership team.

Proof over promises
DIRECT BOOKINGS · NOT OTA
Resort footage loop or hero photo (Casino Loutraki & Gemeli Villas)
HOSPITALITY · PAID SEARCHCASINO LOUTRAKI · GEMELI VILLAS

Direct bookings, not OTA commissions. ~23× ROAS on Google Ads.

Search, PMax and seasonality-led budgets turned lookers into direct bookers, cutting dependency on costly intermediary commissions.

0ROAS on Google Ads
0direct booking share
0cost per booking

Learn more from the team.

Talk to our team →
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